STRATEGY AND MARKETING HORIZONS
Cross Department Communication:
Openscale will bridge the disconnect that is too often present between different departments within the same company. The intent is to work with the client to implement programs that are specifically designed to encourage and mandate cross communication between various departments.
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Pyramid and Inverted Pyramid Synergies:
Openscale’s P.I.P.S program aims at promoting a dialogue that steers away from decision making that are internally perceived to be exclusively decided by the upper management and move towards a more horizontal synergy between all members of the company. The approach is based on constructive understanding of goals and expectations while encouraging everyone’s opinion during the decision making process.
Sales Force Assessment and Deployment:
Sales force improvement by means of analyzing and understanding the company resource allocations, representatives level of satisfaction, what motivates them and what can be improved. Openscale will also assist in the ground up building and deployment of a new sales force ranging from a small team of two, all the way up to a team of 200.
Marketing Excellence:
Assist the client to define and optimize the company’s marketing framework and tools to deliver consistent results and new organic growth. Avoiding a one-dimension approach, which teams often see as distraction or “extra work” Openscale prefers a structured competency enhancement that delivers more adoption, results and success.
Customer Experience and Advocacy:
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Team-up with the client to define and design customer experiences that are focused on long term goals rather than short term benefits. The ideal CX approach typically focuses on emotional impacts, value propositions. and to develop the capabilities to answer individual customer needs which in turn will result in consistent willingness for strong, continuous and loyal advocacy.
Brand Strategy:
Help defining the HOW, WHAT, WHERE, WHEN and to WHOM plan on communicating and delivering effective brand messaging. Openscale will work for the short or long term plan to develop a successful brand that is aligned with reaching specific goals. Openscale will aim to promote and execute well defined brand strategies that will positively affect all aspects of the business and be directly connected to consumer needs, emotions as well as competitive environments.
Simplicity Digital Messaging:
With the pervasiveness of digital connectivity, more is more, but not necessarily better. With that in mind, Openscale will work with clients to simplify their digital presence by trimming overloading digital area while increasing effectiveness, maintaining reach and avoiding to overwhelm targeted audiences.